Now that Rupert Murdoch's neo Nazi media empire is facing controversy and criminal investigations in Britain, it's time to consider the illegal activities of Murdoch's Newscorp holdings here in the US. A perfect example of this is how Murdoch's propaganda network falsely advertises itself as "Fox News."
Here's some information on false advertising on the website of the FCC's Bureau of Consumer Protection.
What truth-in-advertising rules apply to advertisers?
Under the Federal Trade Commission Act:
- Advertising must be truthful and non-deceptive;
- Advertisers must have evidence to back up their claims; and
- Advertisements cannot be unfair.
Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. And every state has consumer protection laws that govern ads running in that state.
What makes an advertisement deceptive?
According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement - or omits information - that:
- Is likely to mislead consumers acting reasonably under the circumstances; and
- Is "material" - that is, important to a consumer's decision to buy or use the product.
Now, it isn't just the name that is deceptive. Newscorp routinely runs ads in other media outlets calling its network "Fox News" and falsely claiming that it is a news network.
The facts are quite different. "Fox News" produces fascist propaganda which intentionally misleads the viewers and which also is intended to keep viewers from knowing what is actually going on in this country and throughout the world.
A viewer watching this network knows less about the news after watching their shows than before. Yet, Murdoch's propagandists call it a "news" network.