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Wisconsin Tourism Federation???

Posted by libhom Wednesday, September 30, 2009

From the Milwakee Journal Sentinal 9/30/09:

The folks at the Wisconsin Tourism Federation, a 30-year-old tourism lobbying coalition based in Sun Prairie, couldn't possibly have predicted how the Internet would change the lingo.

While its abbreviation, WTF, was fairly innocuous a few decades ago, it means something entirely different these days.

That meaning - a phrase that can't be printed in a family newspaper, even though kids all over the country are texting it on a regular basis - isn't what anyone in tourism wants potential visitors to associate with Wisconsin.

So the name has been changed to protect our innocence. It's now the Tourism Federation of Wisconsin - an easy acronym switch that avoids any uncomfortable, ambiguous meanings. However, the URL www.witourismfederation.org, remains the same.

When I heard about this, and saw their logo on TV, it made me think about my natural reaction to the idea of tourism in Wisconsin: WTF? Sure, I want to spend my vacations in Wisconsin. Uh, huh. Yeah, right.

I'm sure Wisconsin is a nice enough place to live, but it isn't a major travel destination.



  1. Christopher Says:
  2. Milwaukee is supposed to be a nice city with a large LGBT community.

    I've never been there myself but I wouldn't be opposed to spending a few days there. All the states along the top like Minnesota, Wisconsin, North Dakota and Montana, I've somehow missed visiting.

    As I get older, and having already traveled to far away destinations like Zambia and Shanghai, where you can't drink the water, the idea of a destination where I don't need shots first before getting on the plane, look better and better! LOL!

  3. Jimmy Says:
  4. So they changed it to TFW - Too Fucking White

    Anyway, the outdoorsy types, who like cabins and mosquitoes and fishing, love it.

  5. milwaukee and madsion are acutally quite nice

    and this is hysterical



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